MCCAIN LAUNCHES ‘THE DAD JOKE EFFECT’ CAMPAIGN, FEATURING WORK BY DIANDRA FERREIRA!

McCain’s new campaign ‘The Dad Joke Effect’ is now out, featuring Hair + Make-Up Design by echo’s Diandra Ferreira.

Directed by Jim Archer and produced by MindsEye, the campaign encourages dads to show a gentler, sillier side of masculinity through humour and everyday moments.