MCCAIN LAUNCHES ‘THE DAD JOKE EFFECT’ CAMPAIGN, FEATURING WORK BY DIANDRA FERREIRA!

MCCAIN LAUNCHES ‘THE DAD JOKE EFFECT’ CAMPAIGN, FEATURING WORK BY DIANDRA FERREIRA!

McCain’s new campaign ‘The Dad Joke Effect’ is now out, featuring Hair + Make-Up Design by echo’s Diandra Ferreira.

Directed by Jim Archer and produced by MindsEye, the campaign encourages dads to show a gentler, sillier side of masculinity through humour and everyday moments.