ADIDAS RELEASES ‘WHO’S JUDE’ CAMPAIGN FEATURING WORK BY NOËL SCHOOLDERMAN!

Adidas has unveiled its new football campaign, 'Who’s Jude’, featuring work by echo’s Director of Photography Noël Schoolderman.

Directed by Fabio de Frel, the film celebrates the launch of Jude Bellingham’s third signature Predator boot. Inspired by his Birmingham roots, the release is accompanied by an adidas Originals apparel collection and a matching pair of signature Superstars, paying tribute to the journey that shaped one of football’s biggest stars.

Best of luck to the England team tonight!

ADIDAS 'YOU GOT THIS' WITH COSTUME DESIGNER, BUKI EBIESUWA!

With the Euros 2024 kicking off this Friday, Adidas has released a new campaign directed by Sanjay De Silva!

Narrated by David Beckham, ‘You Got This’ explores the pressures footballers face on and off the pitch based on a study that shows players are three times more likely to miss a penalty when playing for their nation as opposed to their club.

Featuring the likes of well-known players like Jude Bellingham, Lionel Messi and Florian Wirtz to name a few, the football film showcases the work of echo’s Costume Designer Buki Ebiesuwa!