ALEXANDRA TOOMEY AS PRODUCTION DESIGNER ON JD SPORTS NEW CHRISTMAS SHORT FILM!

JD Sports has unveiled a special Christmas short film celebrating the creativity and spirit of today’s youth. With Production Design by echo’s Alexandra Toomey, this short puts storytelling directly into the hands of 286 young people, aged roughly 16–25, who documented their lives across London, Berlin, Paris, Naples, and Tokyo.

Directed by Francis Plummer and Produced by Iconoclast, this fresh, perspective, seen entirely through the eyes of young people, feels both heartwarming and empowering.